锘?!DOCTYPE html> iResearch Can Draw Eshooper Portraits
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  • iResearch Can Draw Eshooper Portraits

    Source:iResearch April 13,201712:21 PM
    iResearch accumulates data and anlysis experience in online shopping for many years.Also, we can dram an vivid portrait for online shoppers in China. We use purchasing data to analyze online shoppers,especially order data which truely reflect shoopers' demand, prefference and inclination.In this way, we can know their lifestyle.And it is no doubt that we can learn about the markets.聽
    What we can do via studying the eShopper Portraits?

    Lock in the market white space for a new developing product;
    Refine the proposition for an existing product to meet the Shoppers鈥?needs;
    Learn and manage the market dynamics during the product鈥檚 whole life cycle.
    Research content & method
    Measurement scope: Taobao, Tmall (including flagship stores, exclusive stores, supermarket, Tmall global); and other platforms (Jingdong, etc.) to be developed;
    Retrospective time: As early as 2015;

    Data dimension:
    1. Demographics
    Gender, age & location and concentration analysis
    2.1 Target product purchase behavior聽
    Ranking of target categories by purchase rate, and brand competition landscape;聽
    TOP SKU attribute analysis聽
    Price, specifications, product forms, attributes of popular products;
    2.2 Associated purchase
    Associated purchase by sub-category;聽
    Cross-category associated purchase;
    Product attributes of associated purchase;聽
    Consumer tiers based on cross-category purchase behaviors;
    Consumer portraits and comparison by competitive brands
    3. Media behavior (coming soon)
    Websites frequently visited by target group聽
    APPs frequently used by target group聽
    Social behaviors and advertorials聽
    Data source: Research big data platform, data collected by iResearch鈥檚 crawlers, iResearch鈥檚 sample measurements, data from telecom partners, order data of target group collected through cross-category association.聽

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