锘?!DOCTYPE html> Online Advertising Revenue Apprached 500 Bn Yuan in China in 2018
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  • Online Advertising Revenue Approached 500 Bn Yuan in China in 2018

    Source:iResearch March 06,20195:24 PM
    According to iResearch Consulting Group, the revenue of China鈥檚 online advertising market will reach 491.4 billion Yuan in 2018, soaring over 30% compared with the corresponding period of the previous year. Judging from the absolute value, China鈥檚 online advertising maintains its admiring vitality and its revenue is expected to approach 800 billion Yuan in 2020. In the next three years, China online ads and offline ads will build closer connection, and the border created by the internet will be gradually erased
    iResearch holds the opinion that online advertising will still be one important business mode in China鈥檚 internet industry in the future, and the market will change together with the evolution of internet companies and market structure.

    China鈥檚 internet industry has witnessed demographic dividend periods and the boom of mobile internet industry, and now it encounters refinement operation period. At the same time, online advertising companies are actively making breakthroughs, expand their business coverage and enrich business modes. In the next 5-10 years, online advertising will follow the pace of internet industry and enter a new stage, where internet serves as the connection point, technology as the motivator, multi-channel and multi-resource operation as refinement management tool, and content-innovation-based and data-analysis-based improvement ability as core competition power for companies.

    In 2018, share of China鈥檚 online advertising market segments experienced changes as well. The growth of traditional search engine ads was lower than that of the whole online advertising industry and the share of this segment market became smaller.
    As consumers nowadays have more choices in online shopping, the revenue of e-commerce ads presented a rising trend in 2018. The averting form took up 31.7% of the market, the largest market share, which was almost the same as in 2017.聽
    Meanwhile, news feed ads have penetrated in not only social networking area, news & information area and video area but also tool platforms like search and short video platforms. The share of news feed ads has exceeded 20%, It is likely to become the second biggest segment replacing search engine ads thanks to its fast growth.

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